Yesterday (January 20 2022), Saudi Arabia announced the Boutique Group, a homegrown hotel brand in the ultra-luxury segment. The group was approved by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Deputy Prime Minister, Chairman of the Council for Economic and Development Affairs, and Chairman of the Public Investment Fund (PIF).
Here’s everything you need to know about the Boutique Group:
What is the Boutique Group?
The new Boutique Group will manage and convert historic and cultural palaces across the Kingdom and turn them into ultra-luxury boutique hotels. It is said the company will help “revive the vibrant heritage and culture of Saudi Arabia.” The group is owned by Saudi Arabia’s Public Investment Fund.
Which hotels are in the group?
The first phase of the project will focus on the development of three historic palaces in cooperation with the private sector, including Al Hamra Palace, which will offer 77 keys including 33 luxury palace suites and 44 luxury villas in Jeddah. Tuwaiq Palace, will provide 96 keys including 40 luxury palace suites and 56 luxury villas. Red Palace will offer 71 keys including 46 luxury suites, and 25 luxury guest rooms. Both Tuwaiq and Red Palace are in Riyadh.
What is the history behind the palaces?
In 1971, King Faisal bin Abdulaziz Al Saud directed to dedicate Al Hamra Palace as a hospitality palace for the most prominent international public figures from around the world. The palace pays tribute to traditional Arab-Islamic architecture.
